Should A Aspiring Content Creator Friend Cease Using People for Content?

The Prosecution: Beth

Sometimes she films me while having a meal. I’ll see myself on her Instagram – it’s like a sudden shock.

A close companion of 10 years, Marielle, labels herself the “content queen”. It can be amusing for a bit, but it strains our relationship.

Being highly outgoing, she feels the need to record everything all the time. During meals out, she says, “The camera eats first,” and takes photos with bright lighting, which makes me cringe. It's unpleasant when other people see her performing for the camera – I experience secondhand embarrassment. Another annoyance is because meals lose their warmth.

She's not quite an online personality yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her work as a stylist. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion I'm captured while I’m eating, or just accompanying her. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inconvenient times. Sometimes I'm in conversation to another person, or we’ll just be spending time in the street. I feel like our friendship has transformed into me being her unpaid videographer. She could easily employ someone if she wanted professional shots. When I brought up my unease about this arrangement, she dismissed it. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the time and effort I spend helping her create material.

I’m grateful that Marielle has helped me with my design career, but I resist our connection to become merely a tally of favours. I don’t feel she's insincere or inauthentic, but sometimes it seems that if the camera is out, we will start performing in a way that makes us look good for her channel.

Her directive is, “OK, look happy!” and record me smiling with another. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I enjoy spending time with her, but I also desire to experience it without being filmed, edited, or posted for an viewers. I am not a accessory for her Instagram.

The Defence: Marielle

I hope my friend to see that the content we produce together can get us an opportunity.

I love shooting content. It's more than a pastime; it’s part of who I am. Creating videos and sharing my life online allows me to show my personality and connect with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I look up to people on social platforms who pull off that style of casual, DIY content creation.

Content creation is my version of engaging with life: noticing the nuances, posting them with an viewership that values the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my way of offering access, providing her a opportunity to witness behind-the-scenes moments that could help her professional path too. That isn't leverage, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see the benefits the work we create together can achieve: a foot in the door. I know not all people likes being on camera, but sometimes spontaneity is what makes content authentic. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she asked, but she has never asked yet.

I don’t expect anybody to be my personal filmmaker, but companions support one another in small ways. My assumption was filming a clip now and then would be enjoyable for Beth. Creativity flourishes in collaboration, and having my friend around makes projects energetic and enjoyable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But creating content jointly occasionally is part of how I record our time together.

I value Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I am ready to compromise: like requesting permission before recording, and steering clear of shots that might make her self-conscious.

This is not about control, it's regarding sharing my world while still respecting hers. Clearly making content is not a replacement for real connection: it's merely part of how I live my life and I want her to be included in a way that’s agreeable for both of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

There’s nothing more uncomfortable than having a companion film you. I understand that it’s Marielle’s passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of AI, human connections are the only thing we have – don’t waste them!
Liberty, 25

If you’re doing something professionally, you can’t ask your friends for help every time, even if they have done it before. If Marielle loves shooting, that doesn't imply everyone around her is content. She must to honor her friend's personal space.
Ankit, 26

Marielle might love making content and showing off her life publicly, but it isn't for everyone. It was kind she has assisted her friend professionally, but she must to hear what Beth wants.
Emma, 27

It sounds like you care about each other, so hold on to that and make sure it’s the priority in your friendship. Foster some authentic experiences, where true emotions are preserved, not digital scrapbooks. In fact, public figures who seem to share their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be neither present nor genuine when she’s with Beth – she’s working. Both seem confused as to where the line is. The answer is not found in trying to change one another, but in each setting clear boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

Consider this question: has she been over-exposing their bond?

Denise Meza
Denise Meza

Elin is a futurist and tech analyst with a background in environmental science, focusing on sustainable innovation and digital transformation.