Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the Former PM's Attempt for Make America Great Again

Britain's shortest-serving prime minister, began the inaugural episode of her video series with a pledge to unmask "those with ill intent" working to weaken the UK, United States and European nations. She stated she would reveal how an "international network of leftists operate to subvert the democratic process and the public's choice."

"We will examine the Trump revolution and see how it can be replicated in Britain," Truss declared. "Our guests will include the key figures of the Make America Great Again campaign."

Before the program's debut, there was a strong advocate. "This represents the dawn of a sort of revolution," stated veteran reporter John Solomon. His Just the News platform will publish the former prime minister's new audio shows.

Building Connections in the Maga-Verse

UK-based allies, such as a advisor linked to Reform UK, played a role in her establish the Truss's program. The production is professional, if basic. She has gathered a subscriber base of 10k in her first week and her debut had 67,000 views across the same period.

It is a humble beginning, but in making common cause with the journalist, Truss is being thrust into a well-developed right-wing media network generating and disseminating Maga talking points. Key fixations include claims of media suppression by the mainstream media and a desire to remove a so-called administrative state – which Truss blames for the abrupt termination of her short and troubled leadership.

"Just the News is not famous beyond the pro-Trump media sphere, but it does have credibility there, primarily thanks to John Solomon, who offers opinions on pro-Trump shows like the program hosted by Steve Bannon and has even questioned Donald Trump," noted an anthropology expert, who has extensively researched the Make America Great Again phenomenon.

A Divisive Associate

The former PM's foray to transplant Maga media to the UK has aligned her more closely to contentious individuals such as the journalist.

He established his media outlet in the wake of scrutiny when allegations surfaced of circulating false stories about Joe Biden's anticorruption effort in the Ukraine, as well as disputed reports about the former US ambassador to the region.

These allegations were echoed across the pro-Trump media, with he appearing as a regular guest on the widely-watched Fox News program. Donald Trump boosted Solomon's reporting.

Solomon made the Ukraine claims in a series of columns for the political newspaper The Hill, where he was re-designated as an opinion writer following internal criticism regarding his reporting. These reports were key in Trump's demand for the officials in Kyiv to probe the Bidens in 2019. Those demands resulted in impeachment proceedings against Trump. Senators later voted to acquit the president.

Shortly after the journalist departed the publication in late 2019, the publication revealed it was conducting a review of his columns relating to Ukrainian matters. It determined he had relied on questionable informants and noted he "omitted key facts about primary contacts in Ukraine, such as the detail that they had been charged or were being probed."

Joining the Network

His TV and radio guest spots are a sign of the political media environment the former prime minister is entering. He talked about his backing of Truss's project on a show he co-hosts on the right-wing channel, a conservative television outlet that is home to the conservative firebrand ex-Trump strategist Bannon and on which commentator Tucker Carlson also features. The ex-PM has already spoken with the political operative on a debut installment.

By partnering with this media figure, the former leader has become a small part in a much wider network of pro-Trump platforms that often cross-promote stories.

His personal programs have frequently included figures such as influencer Mike Benz, a conservative commentator whose disparagement of the foreign aid agency was cited by the tech billionaire as justification for shutting down the international development organization.

A Cross-Border Foray

Even though the former PM's unnatural presentation and political travails have been mocked at home, certain American analysts are taking seriously her attempts to reinvent herself as a local version of the Maga media.

"You have to take people like Truss seriously, even if you may not want to accept their words at face value," stated Rob Flaherty, who served in the Biden White House.

"It was evident how in the last election cycle President Trump leveraged that media network to spread his narrative. Without a doubt that ecosystem transmits and affects debate abroad. It appears quite apparent to me that the environment in the UK are akin to what allowed this non-mainstream media network to thrive in the US."

Professor Alan Finlayson, said the internet-based conservative network was already having an impact in the United Kingdom.

"The internet is borderless," he stated. "There is a certain environment within which stuff flows – on occasion taking an extreme form and other times more moderately – but which is interlinked."

The academic said the expansion of the digital conservative movement in the United Kingdom recently meant the "potential to have a larger effect is considerable."

Cross-Atlantic Aspirations

"The former PM and political figure Nigel Farage recently spoke at the CPAC, where I watched as they hit Maga talking points prior to the {king of Maga|

Denise Meza
Denise Meza

Elin is a futurist and tech analyst with a background in environmental science, focusing on sustainable innovation and digital transformation.